The 2024 GroceryAid Booker Dragon Boat Race was a landmark event that brought together over 30 teams in a spirited competition on the River Thames, all in support of GroceryAid – the charity dedicated to assisting individuals in the food and drink manufacturing and retailing industry.
Event Overview
Held against the picturesque backdrop of Bisham Abbey, the event saw more than 400 people, including members of Booker’s senior commercial team, competing to claim the title of Dragon Boat champions. This inaugural race not only showcased the competitive spirit of the participants but also highlighted their commitment to a great cause, raising an impressive £275,000.
Corporate Engagement and Product Showcasing
The race served as a multi-corporate charity event, with companies connected to the retailer Booker coming together to support Grocery Aid. Suppliers had the unique opportunity to showcase their latest products to industry buyers, fostering networking and potential business collaborations. This aspect of the event underscored its dual purpose: promoting corporate camaraderie while contributing to a charitable cause.
Comprehensive Event Management by Race The Dragon in partnership with GroceryAid
The seamless execution of the event was made possible through meticulous planning and management. Key logistical elements provided by Race The Dragon included:
• Waste Management
• Power and Distribution
• Marquees and Furniture: Comfortable and functional spaces were created for participants and attendees to relax and interact.
• Luxury Toilets
• Security
• Event Branding: Strategic branding elements were placed throughout the venue to enhance visibility and engagement.
• Pontoons: Specialised pontoons were installed to facilitate smooth boarding and disembarking from the dragon boats.
• Site Management: Coordination of the venue ensured that all aspects of the event ran smoothly.
• Race Management on the Water: Professional oversight of the races guaranteed fair, safe and exciting competitions.
Conclusion
The 2024 GroceryAid Booker Dragon Boat Race exemplified the power of corporate collaboration for a charitable cause. By integrating competitive sports, product showcasing, and comprehensive event management, the event not only provided an enjoyable experience for all involved but also made a significant contribution to Grocery Aid’s mission, raising a fantastic £275,000 in the process.
Looking Ahead
This event was so successful that the GroceryAid Dragon Boat Race 2025 is booked in with Race The Dragon to return to the water at Bisham Abbey. We can’t wait to see you in June!
Does your charity wish to benefit from a Dragon Boat Event? Contact us to find out more.
